ABOUT US
PopGlitz is where pop culture meets personality.
Founded in 2012 by media personality and entrepreneur JaVonni Brustow, PopGlitz is an independent entertainment and culture publication covering the celebrities, reality stars, musicians, influencers, television moments, internet drama, politics, and personalities keeping people talking.
And we have opinions.
PopGlitz was born after years of JaVonni writing for and working behind the scenes at entertainment publications, watching more than a few of them disappear when their owners moved on. Instead of waiting for the next platform, he decided to build his own.
More than a decade later, PopGlitz is still here.
Our coverage has never been limited to whoever has the biggest publicist or the most trophies. One day we’re talking about a major album release or what happened on reality television the night before; the next we’re interviewing an emerging personality, discussing politics or asking why everyone on the internet suddenly has the same opinion.
If it’s entertaining, culturally relevant, unexpectedly fascinating—or messy enough that everybody has something to say about it—it probably belongs here.
We appreciate talent. We appreciate a great voice. We appreciate an unforgettable television moment. But we’re also realists: sometimes the person dominating the conversation isn’t the most talented person in the room. If people are watching, streaming, buying, sharing and arguing about it, we’re interested in understanding why.
Over the years, PopGlitz has interviewed personalities across entertainment, reality television, music, modeling and digital culture. The brand has also appeared on Bravo’s The Real Housewives of Potomac and has been cited or referenced by outlets including Cosmopolitan, Marie Claire, BET and Heavy.
PopGlitz is a brand of VM3 Media, a Washington, D.C.-based media and communications company.
After all these years, the mission hasn’t become complicated:
Know what’s happening. Know who’s worth watching. And never be afraid to say what everybody else is thinking.
JaVonni Brustow
Founder & Editor-in-Chief
Before everybody had a podcast, a Substack and an opinion about the day’s trending topic, JaVonni Brustow was already building his corner of the internet.
JaVonni is the founder and Editor-in-Chief of PopGlitz and Principal of its parent company, VM3 Media. His background spans entertainment media, communications, production, business management and real estate—but his relationship with media started long before PopGlitz existed.
As a teenager in the Washington metropolitan area, JaVonni got an early introduction to entertainment and production as an assistant choir director. He later produced and promoted concerts through DC Gospel Events before making the move into digital publishing.
He went on to write for entertainment publications including DefGlam, created by Bryan Sharpe, now widely known as Hotep Jesus, and Ms. Stylistik. After years of contributing to other people’s platforms, JaVonni decided it was time to create one that couldn’t disappear because somebody else lost interest.
So, in 2012, he launched PopGlitz.
Since then, JaVonni has interviewed reality television personalities, entertainers, musicians, models, influencers and entrepreneurs while building PopGlitz into an independent entertainment brand with more than a decade of history behind it.
His interviews have included personalities such as Misster Ray of Love & Hip Hop: Hollywood, Mysterious “Misty Blanco” of Making the Band 2, and model and influencer Deven Hubbard, among others.
His professional life outside entertainment has taken him through communications, community engagement, business operations and real estate and property management throughout the Washington metropolitan area—experiences that have only expanded the range of subjects he’s willing to talk about.
But PopGlitz remains the place where all of those interests collide.
JaVonni’s approach to media is simple: pay attention to what people are talking about, ask the question other people aren’t asking, recognize a good story before everyone else does—and have a little fun with it.
