Photo Credit: Cardi B/Instagram
Cardi B is just one album in and has proven to be much bigger than just an artist. She was just hired by Playboy to be their first ever Creative Director in Residence. It was announced this week that she is going to be the Founding Creative Director of their new creator-led platform CENTERFOLD.
“Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand,” Ben Kohn, Chief Executive Officer of PLBY Group, said. “I also can’t think of a better creative visionary to partner with us on the launch of CENTERFOLD. CENTERFOLD will revolutionize the creator economy just as PLAYBOY magazine shook up the publishing industry nearly 70 years ago – and Cardi is the perfect shepherd into this new era.”
The 29 year old rapper will be helping to expand Playboy’s brand by being in charge of Playboy’s artistic direction and help craft sexual wellness products, digital editorial content and exclusive merchandise. And why wouldn’t she? She’s been known for her style and sexual energy long before being signed.
“It is a dream come true to officially join the Playboy family,” Cardi said in a statement. “I can’t believe this is real, for as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many Ideas already – I can’t wait!”
View this post on Instagram
This comes 2 weeks after being nominated for a 2022 Grammy and the first female rapper to have multiple songs certified Diamond. “Wow I got two Diamond records!” Cardi wrote on Twitter. ‘Thank you sooo much @maroon5 for including me on this song and this is the song I cater to my daughter every time I perform it. I’m forever grateful.”
There is no way this type of collaboration can be a miss. Playboy is getting ready to be an entirely new brand and knowing Cardi, reaching a new demographic and we’re sure it’s going to exude her fun and playful energy.
